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Everything you need to write about Lifr. For interview requests or additional information, reach out to press@lifr.global.
Lifr is a friction-reduction platform for people managing real complexity — burnout survivors, neurodivergent professionals, caregivers, and households. Founded in 2025 by Alex Hewett, Lifr launched publicly in June 2026.
Unlike task managers, Lifr acts as infrastructure: energy-aware planning surfaces the right task at the right time, household fairness automation makes invisible labor visible, and pattern detection learns from what users actually do. Users don't need more discipline. They need better systems.
Lifr is available as a web app, desktop app (Windows/macOS), and browser extension (Chrome/Edge), with Apple Watch and mobile apps in development. Pricing ranges from free to $9.99/month for households.
| Founded | 2025 |
| Public launch | June 1, 2026 |
| Headquarters | United States |
| Founder | Alex Hewett |
| Stage | Bootstrapped, independent |
| Platforms | Web, Windows, macOS, Chrome, Edge |
| Live URL | lifr.global |
| Pre-built tasks | 217 expert-curated |
| Time saved | ~25 min/week on list maintenance (beta average) |
The core thesis: burnout, ADHD overwhelm, and household friction aren't character flaws — they're infrastructure failures. Lifr is built on this premise.
Research consistently shows household labor is unevenly distributed and often invisible. Lifr's fairness automation makes the invisible visible — and automatically rebalances it over time.
Alex spent 12 years in healthcare IT, managing 200+ foster animals, drowning in the administration of his own life. He built Lifr because nothing else solved the actual problem.
Most productivity tools are designed for neurotypical users. Lifr starts with energy states, decision reduction, and no shame loops — then makes it work for everyone.
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