Writing about Lifr?
Everything you need to cover Lifr — boilerplate, founder bio, logo files, brand colors, and a direct line to the human who answers press email. We're live and building in public; happy to talk.
Press contact
press@lifr.globalAlex Hewett, founderA human reads every press email.
For deadlines inside 12 hours, add URGENT to the subject.
Press kit.
Everything below is free to use in any coverage of Lifr, without asking. Credit "Lifr" where relevant.
Logo & wordmark
SVG, PNG. Light and dark variants. Don't modify, rotate, or tint outside the approved palette.
↓ Request via emailBrand colors
Ink, sage, clay, sand — as hex, OKLCH, and Figma variables.
↓ Request via emailProduct screenshots
Today view, Library, Schedule, Household. Hi-res PNG available on request.
↓ Request via emailFounder photo + bio
Headshot and short, medium, and long bio text. See boilerplate section below.
↓ Request via emailBoilerplate & founder bio.
Use any of the below verbatim. If you need a custom angle — a specific length, a specific framing — email press@lifr.global and Alex will write it.
One-line description
Lifr is infrastructure for real life — a friction-reduction operating system that adapts to your energy, your household, and your actual week.
50-word boilerplate
Lifr is an adaptive task system built for people managing real complexity — burnout survivors, neurodivergent folks, caregivers, and households juggling many roles. Bootstrapped and built in public, Lifr is in open early access ahead of a public launch later this year. Its core thesis: you're not broken — your system was.
Founder bio — short
Alex Hewett is the founder of Lifr. A former product leader turned burnout survivor, they build quietly in public.
Founder bio — long
Alex Hewett is the founder of Lifr, an adaptive task infrastructure built for complex lives. After thirteen years leading product at scale — and a burnout that broke every system they'd ever built, Alex started building Lifr. The app is designed to make invisible labor visible, match tasks to energy, and grant five permissions most productivity software refuses to. Alex writes on the Lifr blog and responds to every press email personally.
Writing about Lifr? Let's talk.
Press inquiries, interview requests, podcast bookings, speaking invitations, or just fact-checking a sentence — everything lands in the same inbox, and a human answers.